Could your next bike cost 20% more in 2025? With U.S. tariffs—potentially 10-20% on imports—looming large and the Canadian dollar limping at C$1.44 against the USD as of April 2025, we’re worried about what’s ahead for Canada’s cyclists and bike industry.
These economic headwinds could push bicycle prices up nationwide, impacting everyone from casual riders to the local shops we love. And here’s a question that’s keeping us up at night: will Canadian bike brands like Norco, Devinci, or Chromag see their prices rise too? Probably yes.
Even our homegrown heroes depend on imported parts—frames, gears, tires—from Asia or the U.S., so a weaker dollar and new tariffs could hit their costs hard, and that means higher tags for us all.
Since 2013, we at TheBicycles.ca have poured our hearts into supporting the Canadian bike scene. We’ve built lists of the best Canadian-made bikes and Canadian-made e-bikes born right here, driven by our passion for this community. Now, we’re digging into how these 2025 shifts could shake things up, what it means for Canadian cycling, and how it’ll affect your next ride. Let’s dive in.
Canada’s Bike Industry: Why Prices Are Climbing
Canada’s bike industry is feeling the squeeze, and it’s going to hit your wallet. Take Norco, a proud Canadian brand from British Columbia—their popular Sight trail bike, retailing around C$5,000, could see a price jump of $500 or more in 2025. Why?
It’s not just U.S. tariffs—think 10-20% slapped on imports—and a weak Canadian dollar at C$1.44 to the USD as of April 2025. It’s how those forces mess with the supply chain.
Norco might assemble bikes here, but the frame’s steel or carbon, Shimano drivetrains, and Maxxis tires? Mostly imported from Asia, often routed through U.S. ports. A weaker dollar means every $1 USD part costs more in CAD—say, a $100 USD derailleur jumps from C$140 to C$144 or higher. Add a 20% tariff, and that same derailleur could hit C$170+ after conversion.
It’s not just Norco. Most bikes sold in Canada—whether big names like Trek or local gems like Devinci—rely on these global parts. Retailers can’t eat those extra costs forever; they’ll pass them on. Even boutique Canadian makers like Chromag, crafting frames in B.C., face pricier raw materials if steel or aluminum tariffs kick in. Higher costs, higher tags—it’s that simple.
Rising bike prices aren’t just industry talk—they’re about to change what you pay at the shop.
Let’s break it down with examples.
Say you’re a casual rider eyeing a Giant Roam 4, a solid hybrid that’s been C$650. With U.S. tariffs (10-20%) and the Canadian dollar at C$1.44 to the USD in April 2025, imported parts like its frame and gears get pricier. That $650 bike could climb to C$750-$800—a 15-25% jump—because retailers can’t absorb the extra costs of a $100 USD component now hitting C$170 after tariffs and conversion.
E-bike fans, you’re not off the hook. Take the Norco Scene VLT, a Canadian-made commuter e-bike at C$3,500. Its battery and motor, often sourced from Asia, face the same squeeze. A $500 USD battery could go from C$700 to C$850+ with the weak dollar and a 20% tariff. Add that to other parts, and you’re looking at C$3,900 or more—over 10% higher.
High-end riders feel it too. A Cervélo R5, built in Canada but loaded with imported Shimano Dura-Ace, sits at C$12,000. If tariffs and currency push component costs up 20%, that’s an extra C$1,000-$1,500 tacked on—suddenly you’re at C$13,500. Used bikes might start looking tempting, but even those could creep up as demand spikes. Bottom line: whether you’re cruising trails or racing carbon, your next ride’s costing more.
Canada’s Bike Industry and Consumer Countermeasures
With bicycle prices climbing in 2025, Canada’s bike industry and riders aren’t just sitting still—they’re adapting. Manufacturers like Devinci, based in Quebec, might lean harder into local production. Their Django trail bike, for instance, uses some Canadian-sourced aluminum—shifting more parts in-house could dodge tariff hits, though raw material costs might still nudge prices up a bit.
Retailers, facing tighter margins, are getting creative too. Shops might stock up on 2024 models now—say, snapping up Norco Fluid FS bikes at C$4,000 before they jump to C$4,500—or push house brands like MEC’s to keep options affordable.
Consumers have moves too. If that Cervélo R5 hits C$13,500, you might hunt for deals instead.
Brands like Tesgo and OHM, both active in Canada, often roll out discounts—think C$200 off a Tesgo Hummer Pro (around C$1,800) or OHM’s Urban XU700 dropping from C$3,500 to C$3,200 during sales. We’d recommend checking their sites or thebicycles.ca for updates on these steals—buying smart could save hundreds.
Others might turn to used markets like Pinkbike, where a solid Devinci Troy might go for C$2,500 instead of C$5,000 new. Government rebates, like B.C.’s e-bike incentives up to C$1,400, could also ease the sting if you’re eyeing an electric ride.
So, What Now?
U.S. tariffs and a weak Canadian dollar (C$1.44/USD, April 2025) will raise bicycle prices in 2025. Canadian brands like Norco and consumers face higher costs—Sight bikes up $500, casual rides like Giant Roam 4 to C$800. Industry shifts local, consumers seek discounts (Tesgo, OHM) or used options. Cycling remains strong. Stay updated at thebicycles.ca.